Labeling of Consumer Goods

  Picture yourself as a young parent living in an urban city. As you walk through the grocery store your children beg you for different foods and treats. You care deeply about what you are putting into your child’s body but you are unaware of what you should look for when reading nutrition labels. As a consumer it is essential to understand labels and have confidence in the safety and quality of your food.

          If these labels are not understandable or are unclear as to what the nutrition facts really are then it is more likely for public citizens concerned with their food to pass on buying that product. For marketing purposes companies employ many tactics that can distract or mislead consumers from the real nutritional value of products. Many marketing strategies stem from the use of ethos, logos, and pathos, these are all used to either appeal through credibility, logic, or emotion.

Simply seeing the nice packaging and inviting appeal can distract most consumers from ever looking at the label. If farmers and ranchers want to get more involved in helping consumers have confidence about where their food comes from they have lobbyist who are put in place to make sure the government will hear their voices and opinions. Legally it is required that certain information is already on labels but farmers and ranchers could have their lobbyists go to legislators to work on getting a bill passed adding additional requirements to labels, if they see fit.   

         Additional information can help to make consumers more comfortable in the food they are buying. Farmers and ranchers have the ability to stand up and try to make changes so that labeling is not covered by a company’s marketing edge but instead portray the true facts of what is in the products they produce.